With this week’s discussion on media editing, I was reminded of a show that I was watching at the beginning of quarentine called the Gallery. The Gallery- Star Wars: The Mandalorian, was produced by DisneyPlus in an effort to bring the audience of the Emmy Award-Winning show behind the scenes and into the processes that occur in order to bring the story to life in front of our eyes. This show is particularly unique in relation to many other shows on the air currently, especially due to its ties to the world-renowned franchise. Behind the scenes, there are multiple directors that all have input in the production process, with Jon Favreau at the center of this group. In the episodes, the directors are seated at a round table and all discuss the different aspects of the show that they had a hand in. The notion that intrigues me the most in this example is the idea of the media producer as the audience. The media producers all reminisce about the Star Wars franchise being an integral part of their childhood, therefore placing them as audiences to the universe (11 movies and lots of cartoon spin-off shows). One of the main challenges that they discussed was the feeling of responsibility that they have to the franchise as well as their childhood selves and thousands of people who this show would impact and thus forever become apart of the Star Wars narrative. With all of that aside, I believe this is a fairly modern/pop culture reference to this idea that we have been discussing. Much like the star wars franchise, ethnography requires astute attention to detail and much care and thought toward the audience of their works. Yet, in both situations the media producer, whether it be for a high budget story or an ethnography, must be able to take themselves out of the narrative they are creating and see their work from the audience’s point of view. They bring preconceived notions and knowledge about their “Field site” to production but must also challenge these ideas in order to create a meaningful piece. The directors are all serving the higher entity of star wars, thus the media is separate from the producers, much like in media ethnography. Ethnographers are all called to the idea of culture, an object in which not one single person owns. Through this calling, ethnographers have the authority to shape and contribute to our understanding of the culture while simultaneously having no ownership of the previously established narratives.
Anna, I enjoyed reading this example of hows star wars producers act as audiences of the series. I wonder who the audiences of ethnography (and it’s producers) are supposed to be. Who do they have to meet halfway in order for their work to be effective? To whom is their felt responsibility? In any case, the idea that both filmmakers and ethnographers must view their work from their audiences viewpoint is very well taken!