Advertising expenditure, 1950-2005


Consumption appeal: Advertising expenditure


This map shows total advertising expenditure by region and also indicates the top ten advertising countries.

Advertising expenditures in millions of dollars are indicated for Latin America, the United States, Canada, Europe, Africa, the Middle East, and Asia and Pacific. The main categories for advertising consumption with their relative share are also provided.

An inset time series graph shows how advertising expenditures in the world grew as compared to the United States in the period 1950-2005. A bar chart shows how six categories account for 91% of advertising expenditures:

  • cars, food, personal care, entertainment and media, electronics and communications, pharmaceuticals


United Nations Environment Programme / GRID-Arendal [1].

Cartographer/Designer: Emmanuelle Bournay

Primary sources:

Advertising Age, Global Marketing: Top 100, November 2005;
Robert J. Coen; and Worldwatch Institute, 100 Vital Signs 2006.


© 2006 UNEP / GRID-Arendal


For use constraints see


This map is one in a series.
For a listing with flyovers, see Series:UNEP / GRID-Arendal.