*Disclaimer & a Few notes: this is a very rough draft & still have to organize quotes and content in the best format to make the most sense. Also still waiting for Monterrosa’s translations, still a lot of work to be done but have words on paper.”
Search for Manuel Monterrosa on Instagram or YouTube; viewers can scroll through reels, pictures, and videos showing Monterrosa’s journey through the Darien Gap, a dangerous jungle in Panama that migrants take to reach the Mexico border.
35-year-old Manuel Monterrosa is a self-identifiable “migration influencer.” Originally from Venezuela, he now posts content related to migration on social media. Monterrosa explains that he began posting on these platforms during his journey to the United States, only to realize upon coming to the U.S. that documenting his journey on YouTube paid more than any job he could find as an undocumented immigrant. Monterrosa has returned to South America, where he plans to continue posting content.
Now, Monterrosa, with his 39.3k Instagram followers and over 100,000 youtube followers, offers hope for migrants. He uses his platform to not only warn them about dangerous scams on TikTok but also to empower them. Influencers like Monterrosa are a testament to the new power of social media in migration. For many who need to escape their country swiftly, social media is a lifeline, offering easy, free, and accessible information. Monterrosa acknowledges the challenges of relying on social media for information, but he also sees the potential and the hope it brings to migrants.
“A lot of people, like influencers and lawyers, are giving advice a lot of times, especially on migration,” says director of Strategic Engagement and Outreach at Informed Immigrant Ivette Moratya.Informed Immigrant is a research hub that provides information to undocumented immigrants, and it has 40.2k followers on Instagram. Morayta explains that social media has changed how people take in information and elaborates on the willingness of social media consumers to listen to advice broadcasts. They run with it as legal advice without realizing that everything that happens comes down to a case-by-case basis.” Moratya also stresses the importance of social media in conveying information to migrants. She explains that when Informed Immigrants started working on a social media presence in 2019, they paid particular attention to how their information was presented so that their target audience, undocumented immigrants, could easily understand what was posted.
“I’ve started doing this work, advocacy, and social media pretty much around 2008,” says social media creator and immigrant advocate Juan Escalante. “Twitter was this very weird place that not a lot of people understood, Facebook wasn’t what it used to be.TikTok didn’t exist. I mean, I think the iPhone just came out.” Escalante explains that digital advocacy has come a long way since he first got involved. With Twitter and Facebook being the most prominent forms of social media for advocacy and information telling, Escalante claims that it wasn’t until the early 2010s that the digital landscape began to develop. “I’ve seen it evolve into people using TikTok and these platforms to share their experiences,” says Escalante. “Social media has come a long way and has given people a platform to share their experiences and personal truths.”
“The same way that people can spew out misinformation, they can also give a platform for people who are undergoing very difficult times, given the circumstances,” he says. Sharing personal truths, as Escalante describes them, has played a massive role in the social media migration movement. Silky Shah, Executive Director of Detention Watch Network, a nonprofit organization working towards abolishing immigration detention in the United States, claims that social media has enhanced the ability to choose the stories organizations like Detention Watch want to tell. “Social media is great because you’re able to have a bit more control over the messages you want to put out there,” she says. “You can engage with people you might otherwise not have engaged with given there are limitations with traditional media.”
“One of the biggest impacts we had on our platform was working with influencers,” says Moratya. “Our goal has always been thinking about who is somebody who could be really good at providing the message?” Moratya explains that many of Informed Immigrant’s followers could or directly be impacted. With such a vulnerable audience, Moratya emphasizes that the biggest goal of Informed Immigrant’s platform is fostering community in general. “A lot of our information is geared towards investment in the community,” she says. “Since we’ve started we’ve grown pretty quickly.”
Last year, Informed Immigrant’s Instagram had just hit 20k followers. A year later, collaborations with influencers and reaching out to people individually have doubled the number of followers to 40,000. As Moratya emphasizes, a huge factor in increasing engagement and followers was using collaborators and working with influences who care about immigration.
“The whole aspect of the internet is giving people a platform, but also to help distribute a lot of information in terms of news, blogs, etc to a broader audience,” says Escalante. Escalante emphasizes that the internet has given people an opportunity to influence people and claims that influencers have a crucial role in disseminating information for the immigrant community. “I think part of the benefit is allowing immigrant rights advocates and other people to educate local communities about things happening,” he explains. Escalante and Morayta assert that these platforms can be vital sources of reliable and trustworthy information. “Twitter was essentially used to find out about local legislation, tuition bills, and how to acquire driver licenses,” Escalante says, highlighting the role of social media in keeping the public informed and aware.
For both undocumented and documented immigrants, social media platforms serve as crucial lifelines. Morayta explains that Informed Immigrant can provide verifiable information to those who may not have access to a lawyer. Platforms like Informed Immigrant also respond to direct messages and questions sent by followers, providing a sense of support and reassurance. In a world where access to information and resources can be limited, social media bridges the gap, connecting immigrants with the help they need.
“How do you educate mass amounts of people about something that’s like, not necessarily, everyday vernacular vocabulary,” asks Escalante. He talks about how bills and legislation promoted on social media platforms require explanations so that audiences can make informed decisions that are based on facts. “Social media exposes how these things impact you and why you should care,” he says. Escalante also explains that the influx of social media and influencers has significantly impacted legislation and federal and local policy. The influx of people who want to share their personal experiences and details about their lives and struggles in different parts of the country provides perspective to those on social media listening.
“Digital advocacy has been great for cultivating an audience and has been used to expose policies that the public should care about,” he explains. Specifically, Escalante claims to speak on social media’s role in continuously promoting and educating others on the DREAM Act and DACA on specific platforms. The DREAM Act stands for Development, Relief, and Education for Alien Minors Act. Given particular requirements, it allows undocumented immigrants brought to the United States as children to live and work there legally. Despite being introduced in 200, the DREAM Act has never become a law. DACA stands for Deferred Action for Childhood Arrivals and is a U.S. immigration policy that offers undocumented immigrants protection from being deported and a work permit. President Obama implemented the DACA Act in June 2012.
“It takes ten seconds to tell a lie about immigration, and it takes anywhere from ten minutes to ten hours, depending on how big the lie is to explain it,” says Escalante. Despite being great for promoting information, misinformation is plentiful on social media for migrants. Escalante explains that it’s much easier to say things than correct them. Especially in this day and age, statements regarding immigration are regularly made without people fully understanding the impact that these statements have. “To respond to a five-word comment about immigrants being deported, do people even understand the physical impact, or what would that take?” he asks. The consequences these comments have on migrant communities are more detrimental than those who are saying them realize.
“If you think that mass deportation is the only solution, you’re going to gravitate towards comments or comments that look and feel like that for you,” Escalante says. Regardless of who is saying what or where content is circulating, Escalante emphasizes that people will believe what they are most comfortable believing, leaving room for misinformation to circulate and biases.
“A lot of people figure stuff out via word of mouth, countrymen and sometimes social media for sure,” says Amelia Frank-Vitale, a professor at Princeton University and expert in Central American migration, culture and politics, and U.S. immigration. Frank-Vitale explains that for those crossing through the U.S.-Mexico border, migrants have to complete an application through an app called CDP1, guaranteeing that migrants have to have access to a smartphone or pay for one. One way or another, they are online.
“We hear a lot about the misinformation, whether through comments, DMs, trends, or other partners or organizations,” Moratya says. Moratya describes that live streams and collaborations with experts like lawyers or other verified organizations are how an informed immigrant directly addresses the issue. By bringing verified sources online to speak to communities, comments that slander migrants can be debunked and used to combat harmful misinformation.
However, as Monterrosa explains, some issues about misinformation can be more consequential. Monterrosa talks about TikTok content promoted by gangs that details hazardous routes. Not only that, but Monterrosa emphasizes that social media channels are being used to scam migrants directly. Promises of safe routes to the U.S. end up being scams to steal migrants’ money.
To avoid migrants becoming weary of scams, Morayta emphasizes that posting content is about considering the targeted audience and how it is presented. “We’re cautious about how we present information,” she says. In addition to ensuring that trustworthy information is being promoted, Moratya explains that Informed Immigrants also focus their time on combating misinformation.
“TikTok’s algorithms specifically recommended that we look into immigration and ‘white genocide, showing the same thing with immigration, white genocide, or migrants and invasion,” says Reyes, co-author of the report TikTok and Anti-Migrant & Anti Refuge Content released by the Institute for Strategic Dialogue. The Institute for Strategic Dialogue is a global think tank combating extremism, disinformation, and polarization. Reyes explains that TikTok would make discriminating or hostile recommended searches based on the sort of search users would input. The report, co-written by Lucy Cooper and Kevin Reyes, investigates the challenges of managing migration and the impact of social media platforms on spreading anti-migrant content. Specifically, by looking at TikTok, Cooper and Reyes discovered the biases present on social media about migrants.
“Here’s a Fox News clip about, you know, migrants at the border. But then you go into the comments, and then that’s where you start seeing, a lot of the discourse becomes helpful,” says Reyes. Cooper elaborated on the extent of the comments. “We have some listed here saying that they should be shot or dropping bombs, things like that, as well as calls for Civil war,” she says. Cooper and Reyes emphasize the impact of TikTok and social media platforms in depicting public perception and opinion of migrants.
“One of the other things that we noticed was this trend of misleading people about what migrants were doing or saying,” says Cooper. “they would say that they’ve interviewed this migrant who had said some very provocative things or offensive or incriminating answers to these questions,” Cooper explains that the actual video had the question omitted if at all. Creators edit out the answer given or manipulate the answer so that they can frame the migrants being interviewed.
Reyes explains that some videos on TikTok also depict migrants with background sounds from The Purge soundtracks or horror related to create feelings of fear in viewers. Both Cooper and Reyes emphasize that these portrayals of migrants have real-world implications for migrants and that these videos only cultivate environments for migrants that invite hate.
“A lot of these videos are being filmed at places where migrants were living,” says Cooper. “There was one hotel in particular in New York City where there was a lot of filming migrants outside, which put people in danger,” Cooper explains that exposing the location of migrants makes them only more vulnerable to hostility and discrimination. “In one instance, they went into a migrant shelter in a Chicago PD police station, and as they were filming, somebody stood up and said, Don’t film here,” she says. “There’s people sleeping, or there’s children.” In this instance, Cooper mentions that people manipulate the requests into suspicions. She explains that people begin to spread false claims that this person became aggressive or should be questioned because declining to be filmed is suspicious; however, in reality, people are only trying to protect against the violent language and rhetoric that will be used against them. Given that social media content prompts safety concerns for migrants, Cooper and Reyes call for TikTok and Social Media regulations that keep migrants protected.
“More moderator trading training is needed to combat account recidivism if an account is banned, but their IP address is used to create a new account. TikTok should and does have the mechanisms to detect that stuff,” says Reyes. Not only should accounts be banned, but regulations on algorithms should also be. Reyes explains that TikTok’s individualized algorithm quickly tunes into our searches and can suggest harmful content reinforcing the “rabbit hole of disinformation around migrants” TikTok audiences can fall into.
“A lot of people turn to social media to follow journalists who are on the ground,” says Shah. “There’s probably going to be a lot happening and a lot happening to immigrant communities.” As the social media landscape continues to develop, Shah elaborates on the changes not only migrants, but also content creators may face. Despite speculations that the media will continue to be manipulated in ways that it shouldn’t, Shah claims that front-line journalists will be critical in ensuring that narratives are being properly told and facts stay truthful without manipulation. “The front lines are going to be important in the storytelling, and that’ll most likely happen through social media,” she says.
As someone on the front lines, Monterrosa will play a key role in ensuring that the information he promotes is accurate. After his first trip to the United States, Monterrosa realized that he could make more money posting his original content than any job in the United States as an immigrant, hence his continuous effort to promote his content.
Upon reaching out to Monterrosa about his social media platforms, he is incredibly eager to share what he has been working on. Enquiring about an interview, Monterrosa sends a one-page document in Spanish marketing some of the services he offers as a content creator. Monterrosa’s document reads explicitly that “to book your exclusive forty-five-minute interview, simply contact us to schedule a convenient date and time.”
Shortly after, another line reads explicitly, “The cost of this unique experience is one hundred seventy dollars.”