{"id":94,"date":"2020-12-01T13:04:08","date_gmt":"2020-12-01T18:04:08","guid":{"rendered":"https:\/\/commons.princeton.edu\/ghp350-f20\/?page_id=94"},"modified":"2020-12-29T15:01:04","modified_gmt":"2020-12-29T20:01:04","slug":"pharmaceutical-advertising-of-birth-control","status":"publish","type":"page","link":"https:\/\/commons.princeton.edu\/ghp350-f20\/videos\/pharmaceutical-advertising-of-birth-control\/","title":{"rendered":"The Paradoxical Effect of Birth Control Advertisements"},"content":{"rendered":"<div style=\"width: 676px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-94-1\" width=\"676\" height=\"380\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-content\/uploads\/sites\/235\/2020\/12\/GHP-Final-Project.mp4?_=1\" \/><a href=\"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-content\/uploads\/sites\/235\/2020\/12\/GHP-Final-Project.mp4\">https:\/\/commons.princeton.edu\/ghp350-f20\/wp-content\/uploads\/sites\/235\/2020\/12\/GHP-Final-Project.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Although birth control accessibility and affordability have been important issues in many public health circles over the past few decades, very little attention has been paid to their representation in various commercials and advertisements. Advertisements in the US tend to depict birth control use in a positive and euphemistic way whilst understating its side effects. This idealistic representation of birth control in the media, however, is leading to a gendered structural violence against women and promoting an ever growing\u00a0 \u201cmagic bullet\u201d approach to gynecological disfunction. Extrapolating on the application of the idea of \u201cchronic disease pharmacopoeia\u201d, we suspect that the pharmaceutical advertisement of contraceptives plays a significant role in limiting women\u2019s individual agency in their healthcare, by selling the \u201clogic that maximizing health, thus producing a biological self, through pharmaceutical maintenance will ward off personal risk and uncertain futures&#8221; (Hansen 2017, 325).<\/p>\n<p>To present this paradoxical representation and its social effects on women, we used an audiovisual format, interviewing women who are currently on or have been on contraceptives for varying reasons. We asked these women to describe and reflect on their experiences with birth control, as well as any misconceptions they or others had prior to or while taking contraceptives. For the sake of anonymity, quotes collected were incorporated through audio recordings made by Lily. These recordings were paired, in a video, with visual artwork done by our team members to artistically reflect the disconnect between representation and lived experience.<\/p>\n<p>A transcript of the video can be found <a href=\"https:\/\/docs.google.com\/document\/d\/1DkgyrJRo6MFtAPTDzOR2I2XM6LIGKUfWhFKN8BQL6k0\/edit?usp=sharing\">here.<\/a><\/p>\n<p style=\"text-align: center\"><strong>Bibliography<\/strong><\/p>\n<p>Achievements in Public Health, 1900-1999: Family Planning. (n.d.). Retrieved December 01, 2020, from https:\/\/www.cdc.gov\/mmwr\/preview\/mmwrhtml\/mm4847a1.htm<\/p>\n<p>Adams, Heather. \u201cNew Study Examines How the First Birth Control Pills Were Advertised in the 1960s,\u201d December 2, 2019. https:\/\/www.natcom.org\/communication-currents\/new-study-examines-how-first-birth-control-pills-were-advertised-1960s.<\/p>\n<p>Berg, Miriam. \u201cHey, Birth Control: Thanks a Bunch,\u201d November 12, 2014. https:\/\/www.plannedparenthoodaction.org\/blog\/hey-birth-control-thanks-bunch.<\/p>\n<p>Birth Control Access. (n.d.). Retrieved December 07, 2020, from https:\/\/powertodecide.org\/what-we-do\/access\/birth-control-access<\/p>\n<p>Brooke, Eliza. \u201cThe bitter Pill,\u201d June 25, 2019. https:\/\/www.vox.com\/the-goods\/2019\/6\/25\/18715504\/birth-control-side-effects-pill-iud<\/p>\n<p>Cueto, Marcos. 2013. &#8220;A Return to the Magic Bullet? Malaria and Global Health in the Twenty-First Century.&#8221; In When People Come First: Critical Studies in Global Health, by Jo\u00e3o Biehl and Adriana Petryna, 30-53. Princeton: Princeton University Press.<\/p>\n<p>Getaway&#8217;s EXTRA. \u201cLo Loestrin Fe Commercial (2018),\u201d February 25, 2020. https:\/\/www.youtube.com\/watch?v=HrI4ivSpSEc<\/p>\n<p>Hansen, Helena. 2017. Assisted Technologies of Social Reproduction: Pharmaceutical Prosthesis for Gender, Race, and Class in the White \u201cOpioid \u201cCrisis\u201d.<\/p>\n<p>Kastor, A. \u201cContraceptive product advertising.\u201d SIECUS report vol. 13,6 (1985): 6-7.<\/p>\n<p>NEXPLANON\u00ae (etonogestrel implant) 68 mg Radiopaque. \u201cNEXPLANON\u00ae (etonogestrel implant) 68 mg Radiopaque: Commercial,\u201d June 4, 2020. https:\/\/www.youtube.com\/watch?v=mxTUW6c1m4s<\/p>\n<p>Randall Packard A History of Global Health Interventions into the Lives of Other Peoples: Ch 2 and 13.<\/p>\n<p>Ross, Loretta, and Rickie Solinger. 2017. Reproductive Justice: An Introduction. (pps. 58-67 and 78-96) First Edition. Oakland, California: University of California Press<\/p>\n<p>Squire, Bethy. \u201cThe Racist and Sexist History of Keeping Birth Control Side Effects Secret,\u201d October 17, 2016. https:\/\/www.vice.com\/en\/article\/kzeazz\/the-racist-and-sexist-history-of-keeping-birth-control-side-effects-secret.<br \/>\nTIME. \u201cThe History Of Birth Control | TIME,\u201d January 30, 2015. https:\/\/www.youtube.com\/watch?v=jdr1yDO7MoY&amp;t=2s<\/p>\n<p>Todd, C. (2018, July 13). The History and Evolution of Birth Control in America. Retrieved December 07, 2020, from https:\/\/www.allure.com\/story\/history-of-birth-control<\/p>\n<p>Vox. How Americans Got Stuck with Endless Drug Ads. Directed by Joss Fong and Dion Lee. Performance by Phil Edwards, YouTube, 29 Aug. 2016, www.youtube.com\/watch?v=_5jnn1AIt7Q.<\/p>\n<p>WhyIUD. \u201cKyleena\u00ae (levonorgestrel-releasing intrauterine system) 19.5 mg IUD TV Ad,\u201d February 17, 2020. https:\/\/www.youtube.com\/watch?v=VuGYRy2Ei8A<\/p>\n<p>List of media sources adapted for the video can be found <a href=\"https:\/\/docs.google.com\/document\/d\/1iTrx8xbyflBxeB4PlptT4BmjTmvmsJdKfaaAL3E9sEY\/edit?usp=sharing\">here.<\/a><\/p>\n<p><strong>Members:<\/strong><\/p>\n<p>Lydia Headly &#8217;21<br \/>\nNathnael Mengistie &#8217;22<br \/>\nLily Zhang &#8217;22<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Although birth control accessibility and affordability have been important issues in many public health circles over the past few decades, very little attention has been paid to their representation in various commercials and advertisements. Advertisements in the US tend to depict birth control use in a positive and euphemistic way whilst understating its side<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/commons.princeton.edu\/ghp350-f20\/videos\/pharmaceutical-advertising-of-birth-control\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":2163,"featured_media":308,"parent":57,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-nosidebar.php","meta":{"footnotes":""},"class_list":["post-94","page","type-page","status-publish","has-post-thumbnail","hentry","post-preview"],"_links":{"self":[{"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/users\/2163"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":19,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/pages\/94\/revisions\/705"}],"up":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/pages\/57"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/media\/308"}],"wp:attachment":[{"href":"https:\/\/commons.princeton.edu\/ghp350-f20\/wp-json\/wp\/v2\/media?parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}