Thesis Statement:<\/h5>\n
By examining the evolution of the Disney Princess, a discernable pattern is illuminated that ultimately presents the creation of Disney Princesses as a fluid and flexible process that responds to the demands of their buyers and thus consumer culture.\u00a0 In this manner, this project will explore the balancing act that is the formation of a Disney Princess in order to make the claim that Disney has embarked on a profit driven trajectory with the ultimate goal of creating a new Disney Princess that garners as much notoriety and success as the princesses in Disney\u2019s golden-goose, Frozen<\/em>.<\/p>\n file:\/\/localhost\/Users\/LindseyKelleher\/Zotero\/storage\/VQM9BHH7\/projects-and-publications.html<\/a><\/p>\n In 2000 after attending a Disney on Ice performance full of homemade princess costumes, Andy Mooney and the rest of the Disney consumer-products division made the revolutionary decision to market the company\u2019s Princesses and all of their princess accoutrements as a single entity.<\/p>\n “in 2015, it was estimated that there were over 40, 000 ‘princess products’ being sold worldwide for a profit of $2.64 billion in product sales”<\/p>\n \u201cIn a misogynistic culture, it\u2019s never too early to drill into the minds of girls that what really matters is their appearance and their ability to please men sexually,\u201d which many parents argued was a notion only reinforced by the superficial and male-centric Disney Princess narratives.<\/p>\n https:\/\/www.nytimes.com\/2006\/10\/21\/opinion\/girl-interrupted-again-605328.html\u00a0<\/a><\/p>\n “In 2009, Disney released \u201cThe Princess and the Frog,\u201d its first animated princess movie in more than a decade, starring Tiana, the company\u2019s first African-American heroine. It grossed a disappointing $104 million at the box office. It remains the company\u2019s lowest-grossing princess movie.”<\/p><\/blockquote>\n http:\/\/Her Prince Has Come. Critics, Too.<\/a><\/p>\n https:\/\/www.theguardian.com\/film\/2014\/may\/13\/frozen-mania-elsa-anna-olaf-disney-emo-princess-let-it-go<\/a><\/p>\n <\/p>\n \u201c’The Princess franchise has to evolve,’\u201d says Josh Silverman, executive vice president for global licensing at Disney Consumer Products, the division that handles all the brand licenses. \u201c’The focus will be on empowered heroines.’\u201d<\/p>\n Hine et al. – 2018 – From the Sleeping Princess to the World-Saving Dau<\/a><\/p>\n \u201c’If I were to make the movies you guys wanted me to make about princesses, I would be murdered,’\u201d [John] Lasseter once told a group raising concerns about the character Merida\u2019s cynical attitude in \u201cBrave,\u201d according to a former colleague. He said, ‘I couldn\u2019t make the movies Walt Disney made today.’\u201d<\/p>\n 1)Live-Action Remakes<\/p>\n 2) Reimagining the Original Disney Princesses<\/p>\n Although Disney has clearly struggled to both create and emulate the success of Frozen<\/em> and its two, princess protagonists, the Disney Princess conglomerate is still a wildly profitable enterprise with seemingly endless marketing and brand potential, which suggests that Disney will never stop trying to recreate the perfect princesses that were Anna and Elsa of Disney\u2019s Frozen<\/em>.<\/p>\nThe Evolution of the Disney Princess:<\/h1>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/Screen-Shot-2019-01-15-at-2.29.46-PM-300x192.png\")
<\/p>\nExamining This Evolution:<\/h1>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/disney-princess-stuff-300x222.jpg\")
\u00a0\u00a0![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/disney-princess-products--300x200.jpg\")
<\/p>\nThe Explosion of the Disney Princess Conglomerate:<\/h4>\n
Researchers Examine the Effects of this Explosion:<\/h4>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/cinderella-ate-my-daughter--200x300.jpg\")
\u00a0\u00a0![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/girls-inc-logo-.jpg\"){kind=logo}
<\/p>\nDisney\u00a0 Responds:<\/h4>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/princess-and-the-frog--200x300.jpg\")
\u00a0![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/tangled--200x300.jpg\")
\u00a0![\"Image](\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/9\/96\/Brave_Poster.jpg\/220px-Brave_Poster.jpg\")
<\/p>\nTo No Avail….<\/h4>\n
Disney Responds…AGAIN<\/h4>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/froze-300x158.jpeg\")
<\/p>\nAND STRIKES GOLD<\/strong><\/h1>\n
“Frozen-Mania: How Elsa, Anna and Olaf Conquered the World”<\/h2>\n
Princesses, However, Are Still Found To Be Problematic…<\/h4>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/princess-problem--200x300.png\")
<\/p>\nCoyne et al. – 2016 – Pretty as a Princess Longitudinal Effects of Enga<\/a><\/h4>\n
http:\/\/time.com\/4378119\/disney-princess-effect-on-girls\/<\/a><\/h4>\n
Disney Creates New Non-Princess Era:<\/h4>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/2016-06-23-1466694036-25286-FeministSnowWhite-295x300.jpg\")
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/moana--200x300.png\")
<\/p>\nThe Death of the Disney Princess:<\/h4>\n
Where Does Disney Go From Here?<\/h5>\n
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/beauty-and-the-beast--200x300.jpg\")
![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/cinderella--200x300.jpg\")
<\/p>\n![\"\"](\"https:\/\/commons.princeton.edu\/gendersexualityandmedia\/wp-content\/uploads\/sites\/87\/2019\/01\/princesses-reimagined--300x125.png\")
<\/p>\nWill this ever end? (My View)<\/h5>\n
Project’s Bibliography:<\/h6>\n