{"id":4572,"date":"2020-11-03T13:19:43","date_gmt":"2020-11-03T18:19:43","guid":{"rendered":"https:\/\/commons.princeton.edu\/ant347-f20\/?p=4572"},"modified":"2020-11-03T13:19:43","modified_gmt":"2020-11-03T18:19:43","slug":"comparing-google-ad-settings-and-data-empowerment-that-also-uses-google-ad-settings","status":"publish","type":"post","link":"https:\/\/commons.princeton.edu\/ant347-f20\/comparing-google-ad-settings-and-data-empowerment-that-also-uses-google-ad-settings\/","title":{"rendered":"Comparing Google ad settings and data empowerment (that also uses Google ad settings)"},"content":{"rendered":"

I had a few false starts with this assignment, which ended up revealing to me some \u201cdata gaps\u201d. I had initially gone to Facebook to get a copy of my data and activity from the last week. This would have included posts, photos and videos, comments, likes and reactions, friends, stories, messages, groups, events, pages, and so forth. Unfortunately however, I did not have much data from the past week. I did not realize how little I actually use Facebook. I am not active in any groups or pages and I don\u2019t really look at what my friends post. I realized that I had thought I was a more active user simply because I use Facebook messenger. So my messages from the last week were available, but there was not much to look at because I had begun using other messaging apps.\u00a0<\/span><\/p>\n

I then checked my ad settings on my Google account to see what they thought I was interested in. I compared the ad settings of my personal account with my school account and found that they were very different. Even though I use my personal account more frequently, I felt that the personalized ads for my school account were actually a better fit. If you showed me both side by side I would think the school account was me, and the other was a different person. When I looked further into the reasoning behind each characteristic I found that on my personal account it was often because I had visited the advertisers site, while on my school account it was based on an aggregate of my searches and activity. Many of the sites that it listed I had visited on my personal account, I only recall visiting once or twice, and usually for a specific reason.\u00a0<\/span><\/p>\n

It was interesting to me that even though I had visited these specific advertiser\u2019s sites I did not really identify with this \u201cpixelated self\u201d that Google made of me. On the other hand though, just by looking at an amalgamation of my search engine history and watch history on YouTube and comparing it to information they have on others with similar histories, Google was able to paint a picture of me that I felt was more accurate.\u00a0<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
School Account<\/span><\/td>\nReason<\/span><\/td>\nPersonal Account<\/span><\/td>\nReason<\/span><\/td>\n<\/tr>\n
Indie and Alt Music<\/span><\/td>\nsearch\/history<\/span><\/td>\nTarget<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Local News<\/span><\/td>\nsearch\/history<\/span><\/td>\nHome Chef<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Comedy Films<\/span><\/td>\nsearch\/history<\/span><\/td>\nYouTube<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Drama Films<\/span><\/td>\nsearch\/history<\/span><\/td>\nP.F Chang’s<\/span><\/td>\nvisited\u00a0<\/span><\/td>\n<\/tr>\n
Dogs<\/span><\/td>\nsearch\/history<\/span><\/td>\nDove<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Career Resources and Planning<\/span><\/td>\nsearch\/history<\/span><\/td>\nAllure<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Books and Literature<\/span><\/td>\nsearch\/history<\/span><\/td>\nBloomberg L.P.<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Urban Transit<\/span><\/td>\nsearch\/history<\/span><\/td>\nCoursera<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Not a Parent<\/span><\/td>\nsearch\/history<\/span><\/td>\nEtsy<\/span><\/td>\nvisited<\/span><\/td>\n<\/tr>\n
Home improvement<\/span><\/td>\nsearch\/history<\/span><\/td>\n25-34 yo<\/span><\/td>\ninfo I gave\u00a0<\/span><\/td>\n<\/tr>\n
Homeowner<\/span><\/td>\nsearch\/history<\/span><\/td>\nFemale<\/span><\/td>\ninfo I gave\u00a0<\/span><\/td>\n<\/tr>\n
Single<\/span><\/td>\nsearch\/history<\/span><\/td>\nMarried<\/span><\/td>\nsearch\/history<\/span><\/td>\n<\/tr>\n
Household income: High\u00a0<\/span><\/td>\nsearch\/history<\/span><\/td>\nHousehold income: Upper middle<\/span><\/td>\nsearch\/history<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

I went to my screentime to see the apps that I was using, hopefully to lead me to a digital location (if that term makes sense) where I have more activity, and so more data. I realized that there is actually an app that I use very consistently to track personal data. I use a mood tracking app called Daily.io and am currently on a 51 day streak.\u00a0<\/span><\/p>\n

\"\"\"\"\"\"\"\"<\/p>\n

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 <\/p>\n

I appreciate how easily the app allows you to visualize the trends in your moods and frequency of activities that you track. The way that this app functions allows you to see potential correlations between different activities and your moods. This seems like an example of personal data collection and visualization that feels empowering as Boyd and Crawford discussed. I looked further into what the app states it does with the data. They claim that if you agreed to data collection they use Google Analytics to collect device IDs and usage information \u201cin order to understand usage patterns and to improve our Android app\u201d. The app claims that they do not collect any personal or identifying data such as your name, surname, email or anything you type in the app. The app does have ads, since I refuse to pay for the adless version, and claims that these ads are not based on entries on the app. Instead they defer to Google\u2019s AdMod, so this probably uses similar personalization as I listed above.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I had a few false starts with this assignment, which ended up revealing to me some \u201cdata gaps\u201d. I had initially gone to Facebook to get a copy of my data and activity from the last week. This would have included posts, photos and videos, comments, likes and reactions, friends, stories, messages, groups, events, pages, […]<\/p>\n","protected":false},"author":1246,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4572","post","type-post","status-publish","format-standard","hentry","category-data"],"_links":{"self":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/users\/1246"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/comments?post=4572"}],"version-history":[{"count":2,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4572\/revisions"}],"predecessor-version":[{"id":4579,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4572\/revisions\/4579"}],"wp:attachment":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/media?parent=4572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/categories?post=4572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/tags?post=4572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}