{"id":4427,"date":"2020-10-23T13:12:51","date_gmt":"2020-10-23T17:12:51","guid":{"rendered":"https:\/\/commons.princeton.edu\/ant347-f20\/?p=4427"},"modified":"2020-10-23T13:12:51","modified_gmt":"2020-10-23T17:12:51","slug":"selling-experience","status":"publish","type":"post","link":"https:\/\/commons.princeton.edu\/ant347-f20\/selling-experience\/","title":{"rendered":"Selling experience"},"content":{"rendered":"<p>I was really intrigued by the MP3 piece this week, especially with respect to the concept of selling an experience. I am honestly still struggling to wrap my head around this (I just think it&#8217;s really cool), but the line that stuck out to me from Sterne&#8217;s piece was: &#8220;If sound is not &#8216;out there&#8217; but rather created by the process of perception, then the mp3 is not a simulation of sound or a virtual sound. It is simply another mode through which the effect of sound is produced and embodiment is the defining characteristic of the experience.&#8221; He then goes on to say, &#8220;The point of recording and reproduction is not to mirror sound but to shape it actively.&#8221;<\/p>\n<p>I really liked when Zack said in class that Big Data is not a concrete, fixed &#8220;thing,&#8221; but an interactive or dialogical process. It makes me think about all these 0&#8217;s and 1&#8217;s differently, or I guess data in general; in order for the data to serve its purpose or to represent what it&#8217;s encoded to represent, we&#8211; as humans with mechanisms of interpretation (i.e. auditory perception)&#8211; have to meet the data halfway. The mp3 is not a standalone &#8220;thing&#8221; either. It encodes the effect of sound, as Sterne says, but makes us do the work to interpret it as music. Could the same thing be said for data? I guess, right? This brings me back to the privileging of context. On the most rudimentary level, a set of data points has meaning unless a key, a scale, or a set of corresponding values is given. These contextual cues and the interpretation they amount to are like Sterne&#8217;s &#8220;effect of sound.&#8221; In fact, they&#8217;re more than that&#8211; they&#8217;re greater than just the sum of their parts: they create a physical, embodied experience. It requires our brains, as active interpreting machines, to interact with these concrete entities that would otherwise have no real significance. I feel like I just rewrote my midterm essay, but I&#8217;m interested in how much &#8220;mythology&#8221; as Boyd and Crawford referenced in their piece, is a factor in these things we label as objective, digital, and non-human. Since when did data and technology become associated with objectivity?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was really intrigued by the MP3 piece this week, especially with respect to the concept of selling an experience. I am honestly still struggling to wrap my head around this (I just think it&#8217;s really cool), but the line that stuck out to me from Sterne&#8217;s piece was: &#8220;If sound is not &#8216;out there&#8217; [&hellip;]<\/p>\n","protected":false},"author":1625,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4427","post","type-post","status-publish","format-standard","hentry","category-post-production"],"_links":{"self":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/users\/1625"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/comments?post=4427"}],"version-history":[{"count":1,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4427\/revisions"}],"predecessor-version":[{"id":4432,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/posts\/4427\/revisions\/4432"}],"wp:attachment":[{"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/media?parent=4427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/categories?post=4427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.princeton.edu\/ant347-f20\/wp-json\/wp\/v2\/tags?post=4427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}