{"id":147,"date":"2017-03-19T18:38:59","date_gmt":"2017-03-19T22:38:59","guid":{"rendered":"http:\/\/commons.princeton.edu\/pariscasestudy\/?p=147"},"modified":"2017-03-19T18:43:56","modified_gmt":"2017-03-19T22:43:56","slug":"black-beauty-as-a-business-in-seine-saint-denis","status":"publish","type":"post","link":"http:\/\/commons.princeton.edu\/pariscasestudy\/2017\/03\/19\/black-beauty-as-a-business-in-seine-saint-denis\/","title":{"rendered":"Black Beauty as a Business in Seine-Saint-Denis"},"content":{"rendered":"<p>Today, the class toured the Seine-Saint-Denis, one of the four departments that make up the Greater Paris region established in 1968. The area, historically working class, \u00a0is home today to a large, diverse immigrant population. As we walked from a large indoor food market to a plaza of\u00a0clothes vendors, an interesting phenomenon appeared. On a single block between the Rue de la R\u00e9publique and the Rue des Boucheries stood two hair-product shops, a barbershop, and a salon all oriented towards clientele of African descent.<\/p>\n<p>Though it was\u00a0almost 5pm on a Sunday afternoon (a time when most Paris businesses close early,) both the barbershop and salon were\u00a0full. A greeter outside the barbershop, \u201cSalon de Coiffure Afro-Americain\u201d, was busy saying hello to\u00a0acquaintances who walked by. He had only enough time to tell us that the store had been open for \u201cawhile\u201d, five years, before his boss called him inside.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-154\" src=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8697-e1489962087181-595x793.jpg\" alt=\"\" width=\"595\" height=\"793\" srcset=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8697-e1489962087181-595x793.jpg 595w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8697-e1489962087181-480x640.jpg 480w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8697-e1489962087181-768x1024.jpg 768w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8697-e1489962087181-960x1280.jpg 960w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Down the street and to the left, similar\u00a0businesses\u00a0line a pedestrian avenue. Posters of black women modeling hair extensions or natural hairstyles decorate shop windows. One store has been open for six years; another across the street\u00a0has been open for nearly\u00a0ten. Both carry similar products \u2013 sprays, deep conditioning creams, beeswax for dreadlocks. Many of these items come from\u00a0overseas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-157 alignright\" src=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8701-595x446.jpg\" alt=\"\" width=\"595\" height=\"446\" srcset=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8701-595x446.jpg 595w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8701-768x576.jpg 768w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8701-960x720.jpg 960w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-158\" src=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8702-595x446.jpg\" alt=\"\" width=\"595\" height=\"446\" srcset=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8702-595x446.jpg 595w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8702-768x576.jpg 768w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8702-960x720.jpg 960w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>An\u00a0employee of a store called Princesse started working there part-time as a student eight years ago. He is now a full-time employee. He explained that many immigrants from the Antilles islands in the Caribbean come to this area to do their shopping. About four years ago, competition spiked for Princesse as many\u00a0similar businesses popped\u00a0up around them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-159\" src=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8704-595x446.jpg\" alt=\"\" width=\"595\" height=\"446\" srcset=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8704-595x446.jpg 595w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8704-768x576.jpg 768w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8704-960x720.jpg 960w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Though mostly black employees staffed the barbershop and salon, none of the workers\u00a0at any of the hair-product stores were of African descent. Nor were any of the owners. An\u00a0employee explained he had gotten the job because the owner was a friend. One shop owner chose to open up a store that markets itself to an \u201cAfro Antilles\u201d clientele because his father had owned a similar business. They emigrated from India as a family in 1985.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-160\" src=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8657-595x446.jpg\" alt=\"\" width=\"595\" height=\"446\" srcset=\"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8657-595x446.jpg 595w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8657-768x576.jpg 768w, http:\/\/commons.princeton.edu\/pariscasestudy\/wp-content\/uploads\/sites\/25\/2017\/03\/IMG_8657-960x720.jpg 960w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Black immigration to Paris spurred a phenomenon of black-oriented businesses. Yet though the market has produced many options for black Parisians seeking beauty products, (albeit in a specific corner of the city,) it has not provided them with employment in or ownership of many of these businesses. Though these stores meet a significant consumer need specific to black Parisians, they do not economically empower the demographic they rely upon to buy their products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the class toured the Seine-Saint-Denis, one of the four departments that make up the Greater Paris region established in 1968. The area, historically working class, \u00a0is home today to a large, diverse immigrant population. As we walked from a large indoor food market to a plaza of\u00a0clothes vendors, an interesting phenomenon appeared. On a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/commons.princeton.edu\/pariscasestudy\/2017\/03\/19\/black-beauty-as-a-business-in-seine-saint-denis\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Black Beauty as a Business in Seine-Saint-Denis&#8221;<\/span><\/a><\/p>\n","protected":false},"author":168,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-image","hentry","category-uncategorized","post_format-post-format-image"],"_links":{"self":[{"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":4,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":166,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/posts\/147\/revisions\/166"}],"wp:attachment":[{"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/commons.princeton.edu\/pariscasestudy\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}