Keller Center - Educating Leaders for a Technology-Driven Society

EGR 201: Introduction to Entrepreneurship

EGR 201: Introduction to Entrepreneurship

Posted on Wednesday, April 9, 2014
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The Keller Center is pleased to announce a brand new entrepreneurship course for Fall 2014, EGR 201: Introduction to Entrepreneurship

The mission of this class is to give students a sense of the impact of entrepreneurship on the social and economic fabric of all cultures, while also defining the challenges all entrepreneurs must overcome in order to be successful. 

The class will adopt a point of view of the Princeton entrepreneur that pays particular attention to the opportunities and challenges faced by entrepreneurs who attend Princeton. The class will contain modules on the following topics, among others: Value Creation, Finding and Creating Markets, Business Models, Financials and Financing, and Leadership.

Sample reading list:
Derel Lidow, Start up Leadership
Geoffrey Moore, Crossing Chasm
John Kotter, What is Leadership

Classes meet on Mondays and Wednesdays from 11-12:20 p.m. and will be co-taught by Keller Center entrepreneurial faculty members John Danner, Chris Kuenne, Derek Lidow, and Ed Zschau. 

For more details, check out this recent Daily Princetonian article by Sarah Kim.