Keller Center - Educating Leaders for a Technology-Driven Society

POSTPONED ---- Empathic Design or How To Put The Experience Above All Else

POSTPONED ---- Empathic Design or How To Put The Experience Above All Else

Empathic Design.jpg
Michael Ventura, Founder & CEO, Sub Rosa
Date: Wednesday, February 12, 2014
Time: 4:30 p.m.
Location: Carl A. Fields Center Multipurpose Room
(campus map)
Other: Reception to follow


The Keller Center is pleased to welcome Michael Ventura, Founder and CEO of Sub Rosa, to speak on the Princeton campus on Wednesday, February 12, 2014. Sub Rosa is a New York-based "strategy-led design and innovation practice that helps organizations explore, learn, and grow." The talk is part of the Keller Center's "Creative Mind: Innovation, Design, and Entrepreneurship" Lecture Series with support of the Keller Center Venture Sponsors Program, and is free and open to the public. 

What makes a great product? What makes a great business? And how can your work follow the path of the most successful predecessors in this arena? The answer begins with empathy. This lecture will explore the role of empathy in design and how to build communications tools and businesses that strive to put the customer's experience at the forefront of their vision.

Speaker Bio
Michael Ventura is an accomplished entrepreneur and creative director. In 2005, Michael founded Sub Rosa - inspired by the idea of creating a best-in-class, solution-agnostic strategy and creative company. Sub Rosa's clients include: Axe, Diesel, Esteé Lauder, General Electric, Kiehl's, Levi's, LVMH, Neiman Marcus, Nike, Syfy, Target, TED, Unilever, Warby Parker, and others. As CEO, Michael is responsible for setting the organization's vision and overall growth. 

Before founding his own companies, Michael served as a strategist and creative developing campaigns for clients such as Citigroup, Merrill Lynch and Fidelity Investments. In addition, Michael has served as a consultant for companies like New York University, DaniloBlack, BMG, and American Media. 

Michael has served on the boards of several organizations and non-profits including Behance, Falling Whistles, Operation Design and the United Nations Tribal Link. A frequent speaker throughout the industry, Michael's point of view has allowed him to become an advisor to the C-suites of large corporations and ambitious entrepreneurs around the globe.

He lives in New York City with his wife Caroline and their obligatorily handsome dog, Darryl.