Posted Monday, November 11, 2013
High-Tech Entrepreneurship, Princeton's ever-popular course on entrepreneurship, will continue to be offered in the spring semester under the leadership of Chris Kuenne '85, co-founder, chairman, and former CEO of Rosetta.
Read more about Chris Kuenne here
About the course
This "hands-on" course introduces students to the analysis and actions required to launch and commercialize a tech company through the use of Harvard Business School case studies, visits from experienced entrepreneurs, and two field assignments that require students to apply classroom concepts to real start-ups. You will learn how to use several conceptual frameworks and analytical techniques to evaluate technologies, markets, and commercialization strategies. This course will address the challenges of evaluating and refining product-market fit, scaling a business, navigating business ecosystems, and managing early stage companies. Additionally, you will learn how to attract and motivate the resources needed to start a company (e.g. people, corporate partners and venture capital), prepare comprehensive business plans, structure business relationships, and create and grow enterprise value.
Classes meet on Tuesdays and Thursdays from 1:30-2:50 p.m.
Enrollment is limited to juniors, seniors, and graduate students.
Sample reading list:
William Sahlman, Some Thoughts on Business Plans
Geoffrey Moore, Crossing the Chasm
Thomas Eisenman, Hypothsis-Driven Entrepreneurship: The Lean Startup
Steven Blank, Why the Lean Startup Changes Everything
Andy Rachleff, Why you should find product market fit before
Preparation for each class requires the reading and analysis of a written case study. In addition, students are expected to complete supplemental readings that lay out frameworks for understanding the business cases. Students are expected to read 30-65 pages per week. Class participation is graded based on providing insightful comments about the case and proposing fact-based and critical thinking-based recommendations for action. The course requires completion of a 7-page midterm paper in which students must select a start up or early stage company, research the industry and interview management in order to directly apply the frameworks from the first half of the class to develop an analysis and recommended action. The final project is a pitch presentation, intended to obtain financing for a growth initiative and also requires selection of an early stage company, research of the industry and discussions with management to formulate a compelling pitch for financing.
Download the application HERE.(no application for graduate students)
Applications should be emailed to firstname.lastname@example.org
or printed and submitted to Beth Jarvie in ACE25 E-Quad.