Starting a Company: From Idea to Reality
November 18, 2008 by (permalink)
People interested in learning what it takes to start and run a business will hear from several successful entrepreneurs in a series of workshops to be held on the campus of Princeton University (directions & parking). Integra LifeSciences Holdings Corporation (Nasdaq: IART), the National Association of Women Business Owners - Central Jersey (NAWBO), Association Business Solutions, Inc.(ABS), Precision Office Assistants, A Virtual Office Company, the Uncommon Individual Foundation, and Princeton University's Keller Center for Innovation in Engineering Education have joined with more than 1,000 organizations in Global EntrepreneurshipWeek. Dozens of countries are coming together for the first time to host a one-week global initiative to inspire young people to embrace innovation, imagination, and creativity. To think big. To turn their ideas into reality. To make their mark.
Integra and its co-sponsors are presenting their event on November 18, 2008. Entitled Starting a Company: From Idea to Reality, the event is designed to guide entrepreneurs through the process of starting and growing a new company.
8:30am Registration/Continental Breakfast
9:00am Introduction
Welcoming Remarks: Kristin Appelget, Director of Community and Regional Affairs, Princeton University
Keynote Speaker: Richard Caruso, PhD, Founder and Chairman of the Board, Integra LifeSciences, Founder, The Uncommon Individual Foundation
9:30am Writing A Business Plan...Are You Crazy? Why Would I Do That?
Dr. Ron Cook, Professor of Entrepreneurial Studies and Director, Center for Entrepreneurial Studies, Rider University
This workshop will show why writing a business plan is a valuable tool in helping entrepreneurs make better startup decisions. It will provide an outline for a business plan and identify the questions that a business plan can help answer, and the ones that it can't.
10:30am Funding the Future: Securing Early Stage Capital
Kathleen W. Coviello- New Jersey Economic Development Authority, Director of Technology & Life Sciences
An overview of different options to fund your early stage idea/company, with tips on the do's and don'ts for securing early stage capital.
11:30am - 12:30pm Not Getting The All the Referrals You Want? . . . Then It's All Your Fault!
Jeff Callahan, President and Founder, Sandler Training
Enjoy lunch and find out the secrets to getting more referrals.
12:45pm How to Leverage PR and Negative Cost Marketing
Tom Szaky, Co-Founder and Chief Executive Officer, Terracycle, Inc.
Learn how to tap into a world of infinite PR and negative cost marketing. TerraCycle is written about on average 3 times per day, and as an example, has been featured seven times in the Wall Street Journal, five times in the New York Times, and ten times in INC magazine in the past two years. Moreover, TerraCycle is one of the first consumer products companies to have a profitable marketing department. Learn how you can leverage these free/profitable media generating resources in your business.
1:45pm Fast and Furious: Using Internet Marketing to Start Your Business
Alex Cohen - Manager, Online Marketing, ClickEquations
Time and money. Chances are that if you're an entrepreneur you don't have enough of either. The solution? Online marketing. In this session, Alex Cohen will teach you the basics of internet marketing to launch your business and run your marketing efficiently.
2:30pm Closing Remarks